You can get answers by calling our project managers at 952-544-6334 or email

Ascendancy Research:
Research Recruiting and Environments that deliver Strategic Brand Confidence.

Ascendancy Research serves strategic research and marketing professionals who know the best brand intelligence comes from research and evaluation conducted with the best possible sample of end users in an optimal research environment.

We are experts in project design, development and management, national recruiting, and hosted focus groups in our superior facility; survey design, construction and dissemination, advanced analytics, and fieldwork.

The backbone of our practice is reaching and recruiting end users and consumers, and providing first-class research locations and project management, to facilitate response maximization that aids the development of the best strategic brand confidence possible.

Ultimately, the beneficiaries of our work are consumers who get better brand choices, products, services and experiences because of the strategic, research-based decisions made by the brands and businesses we serve through our clients – research professionals and qualitative research moderators.

We make it possible for decision makers to act with Strategic Brand Confidence.

Our OnSite, OnLine, or InField teams work closely with you to tailor and coordinate your project with precision and care. In addition to our state-of-the art facility in Minneapolis, we can facilitate focus group projects for you in any major city in the United States. 


Our Team

LynMarie Winninger
Kate Smith
Vice President
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Thomas J. Winninger
Chair of Qualitative Research
Abby Dunne
Sr. Project Manager
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Justin Regnier
Sr. Research Coordinator, Recruiting
Noah Christenson
Research Coordinator, Recruiting
Emily Carlson
Facility Coordinator
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Barbara Warren

“I come from a hotel background,
and my feeling is each of us is
the concierge on the top floor,
and anything that client wants or
needs we are there to fulfill.”
— LynMarie Winninger, Ascendancy Research

Read the full article HERE