
Ascendancy Research
5775 Wayzata Boulevard
Suite 350
Minneapolis, MN 55416
Office: 952-544-6334
Fax: 952-544-6764
LynMarie Winninger
Jeri Endersbe
John Cashmore
Mark Anderson
Ascendancy Research specializes in distinctive qualitative focus group facilities and services. Our unsurpassed expertise in the recruitment and coordination of focus groups and above all client service has earned us renown in the industry. When you need the best results from your research, you need Ascendancy Research.
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It's hard to imagine they can consistently keep up the great job of hosting groups. I felt like if I even thought of something I needed it would appear. Absolutely one of the top facilities in the US.
Patrice Wooldridge
Wooldridge Associates, Inc.
LynMarie Winninger is president of Ascendancy Research, Inc., a national focus group research facility based in the Twin Cities. The 30-year-old firm, which she purchased in 2005, provides first-class recruiting, product testing and facilitation space to consumer product companies and independent researchers across the country.
An accomplished business executive and two-time entrepreneur, LynMarie brings to the company a background in hospitality, property management, advertising, and, most recently, human development. In 1993, she founded the Twin Cities’ first Cotillion franchise, a national teen development program which teaches life skills and etiquette to young people.
LynMarie landed her first research job as a teenager in her hometown. She’s been interested in the study of perception and human behavior ever since. After studying communications at the University of Northern Iowa, she worked in Washington, D.C. and Milwaukee before settling in the Twin Cities.
Her vita includes positions as a vice president of a regional advertising agency and sales management for Hyatt and Sheraton hotels. These experiences prepared her to lead Ascendancy Research and cemented her commitment to first-class service – a welcome amenity among the focus group moderators and corporate clients to whom she caters.
LynMarie’s service philosophy carries into other areas of her life, most notably community development. She’s held leadership positions in political, school and church-related organizations throughout her adult life.
Contact LynMarie at lwinninger@ascendresearch.com

Jeri Endersbe, V.P. of Project Management, has been with Ascendancy Research for over 10 years. Your project will benefit from her expertise in communicating and delivering exactly what you need and expect from a premier qualitative market research firm.
She can assist in preparation of your screener and will keep you apprised of your project every step of the way.
Ascendancy Research has one of the Twin Cities most extensive respondent data bases with over 35,000 households to draw from.
Call today to schedule your next focus group. We look forward to serving you and your clients at Ascendancy Research.
Contact Jeri at jeri@ascendresearch.com
John CashmoreVice President, Senior Research Director, brings over 30 years experience in the residential & commercial construction, building materials, kitchen & bath, lawn & garden, agriculture industries as well as other industries as VP, Senior Research Director to Ascendancy Research.
John s expertise as both a qualitative (moderator, interviewer & ethnographer) and a quantitative (out-bound telephone, on-line and intercepts) researcher provides experience in both consumer and business-to-business studies. He is a big believer in Hybrid Method to assure accurate results at a reasonable investment.
John is also a columnist for LBMJournal every month, and supervises its Best-In-Class-Award or BICA, and conducts numerous omnibus studies for both Ascendancy Research and LBMJournal.
Contact John today and start the complimentary conversation for your next project or question at cashmore@ascendresearch.com or 1-800-795-3056
Contact John at cashmore@ascendresearch.com
Mark Anderson, Field Director, has been with Ascendancy Research since 2007. Your project will be handled with great care, quality and consideration when in the field.
Mark has a team of highly skilled professional field interviewers ready to interview consumers locally in Minnesota but also nationally across the USA. Whether it is qualitative or quantative, Ascendancy Research can handle your project.
Contact Mark today to start the conversation for your field project.
Contact Mark at mark@ascendresearch.com