Ascendancy Research specializes in distinctive qualitative focus group facilities and services. Our unsurpassed expertise in the recruitment and coordination of focus groups and above all client service has earned us renown in the industry. When you need the best results from your research, you need Ascendancy Research.

Ascendancy Research has been in the qualitative research business for over 32 years as it acquired Research Systems, Cook Research and Market Resource Associates over the past five years.  When adding up all the expertise from hosts to recruiters to key management here at Ascendancy we have far in excess of 100 years of experience ready and able to assist clients realize their qualitative research project goals.

After moving, just over a year ago to its new facility in St. Louis Park, Ascendancy Research has continued to grow and currently maintains 3 focus group suites with backroom viewing, separate office space and in-house recruiting.  It is also of note, Ascendancy Research is the Top Rated Focus Group Facility in Minnesota by the 2010 Impulse Survey which solicits ratings from independent moderators world-wide who have used Ascendancy Research in the past 12 months.

Specific Industry experience includes: Lottery, Native American Gaming (Casinos), Food, Building Materials, Agriculture, Wearables, Toys, Alcohol, Healthcare, financial, Kids, Teens, Social Issues, Political and more.

Specific Services include: Hosting, in-house recruiting for focus groups (both data base and custom), IDIs, Ethnographies, In-home or business interviews, internet broadcasting of groups live, intercepts, moderating, rescreening, full audio visual in-room and on-line capabilities, Handicap Accessibility, transcription services and both secondary and quantitative services.

Ascendancy is Top Rated for its recruiting expertise, and can handle recruiting difficult quotas (and easy ones too) by utilizing a number of innovative recruiting techniques, in addition to using its large data base.  The data base also allows Ascendancy to screen-out past participants to various requirements as well.

Recomendations

It's hard to imagine they can consistently keep up the great job of hosting groups. I felt like if I even thought of something I needed it would appear. Absolutely one of the top facilities in the US.

Patrice Wooldridge
Wooldridge Associates, Inc.

LynMarie Winninger is president of Ascendancy Research, Inc., a national focus group research facility based in the Twin Cities. The 30-year-old firm, which she purchased in 2005, provides first-class recruiting, product testing and facilitation space to consumer product companies and independent researchers across the country.

An accomplished business executive and two-time entrepreneur, LynMarie brings to the company a background in hospitality, property management, advertising, and, most recently, human development. In 1993, she founded the Twin Cities’ first Cotillion franchise, a national teen development program which teaches life skills and etiquette to young people.

LynMarie landed her first research job as a teenager in her hometown. She’s been interested in the study of perception and human behavior ever since. After studying communications at the University of Northern Iowa, she worked in Washington, D.C. and Milwaukee before settling in the Twin Cities.

Her vita includes positions as a vice president of a regional advertising agency and sales management for Hyatt and Sheraton hotels. These experiences prepared her to lead Ascendancy Research and cemented her commitment to first-class service – a welcome amenity among the focus group moderators and corporate clients to whom she caters.

LynMarie’s service philosophy carries into other areas of her life, most notably community development. She’s held leadership positions in political, school and church-related organizations throughout her adult life.

Contact LynMarie at lwinninger@ascendresearch.com

 

Jeri Endersbe, V.P. of Project Management, has been with Ascendancy Research for over 10 years. Your project will benefit from her expertise in communicating and delivering exactly what you need and expect from a premier qualitative market research firm.

She can assist in preparation of your screener and will keep you apprised of your project every step of the way.

Ascendancy Research has one of the Twin Cities most extensive respondent data bases with over 35,000 households to draw from.

Call today to schedule your next focus group. We look forward to serving you and your clients at Ascendancy Research.

   

 

 
 
 

 

Contact Jeri at jeri@ascendresearch.com

Elisa Paul,Director, Call Center Operations, has been leading and managing call centers for over 15 years. Her leadership, communication skills, and professional development techniques are just some of the tools she uses to build our staff of world-class call center interviewers that both our clients and members of our database have grown accustom to.

Elisa has a passion for people and a zest for life that are evident in both her professional and personal life. Her ability to turn those lemons into lemonade has found Elisa turning problems into punch lines as an amateur stand-up comedian. Her desire to work with people is one of the reasons she is proud to serve on the board of directors to a local non-profit organization, located in Minneapolis, which has a community centered mission.